Why is wireless access and secure Wi-Fi so important to hotel guests? The business traveler depends on Wi-Fi to stay in touch with customers and the home office. Young people count on access to social media and gaming 24-7. We all expect it at coffee shops and fast-food restaurants. So it is only natural that hotel guests now take it for granted.
It wasn’t long ago that guests considered wireless access a perk and hotels charged for wireless to increase revenue. But those days are gone. Even budget motels advertise “Free Wi-Fi” on their marquee. Guests expect free, fast, and stable Wi-Fi. According to a 2013 study by Forrester Research and Hotels.com, 90% of guests polled said they consider Wi-Fi the top hotel amenity. And 34% would consider it a ‘deal breaker” if the hotel did not offer free wireless.
Travelers can research hotels to check the expected speed and reliability of the network, before making reservations. There are dedicated websites that allow guests to do this. The Forrester/Hotels.com study reported that reviewers do not tout hotels for great Internet access but batter those whose Wi-Fi offerings didn’t meet their expectations.
This presents an opportunity for hotels to up the ante with their competitors. Business grade Wi-Fi can also put the consumer networks of AirBnB and VRBO locations to shame.
Using WebTitan Cloud for Wi-Fi, a cloud based content filtering solution for your Wi-Fi environment. It provides a secure setting for Wi-Fi guests to browse online by preventing exposure to inappropriate content and protecting the integrity of the network by blocking malware. It takes care of all the complexities of content filtering and security while presenting a logical interface that requires no training. It requires NO software installation and NO need for technical expertise to set up or manage customer accounts – it’s that simple. You can create new accounts easily and manage any number of hotel locations.
Filtering for malware and ads not only protects the hotel network, it also increases network speed by reducing the amount of data that is transmitted. With WebTitan Cloud for Wi-Fi, web access policy can be set for each Wi-Fi access point. This can be a competitive advantage for hotels that cater to families. Parents can be confident that their children are browsing the web in a protected environment.
Filtering affords hotels the opportunity to introduce tiered Wi-Fi services. For example, “minimal Wi-Fi” for email access only could be free. Beyond this, non-video internet access could be available at a nominal charge or perhaps free for members of the hotel's loyalty program. A premium service with premium prices could be created for guests that want to stream Netflix or other streaming services.
Since guests rate Wi-Fi as the top hotel amenity, hotel managers would do well to use it to gain competitive advantage for their business.
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