Security awareness training (SAT) is no longer a luxury or a box-ticking exercise. For Managed Service Providers (MSPs), it represents an untapped well of opportunity. With threats like phishing and social engineering on the rise, it's not enough to offer email and web security alone. Clients need a human firewall, and SAT is how MSPs can deliver it.
Implementing practical security awareness training is crucial for Managed Service Providers (MSPs) to protect their clients' sensitive data and mitigate cyber threats. These trainings raise awareness about multiple security risks and educate employees on security best practices for maintaining strong passwords, identifying suspicious emails, and practicing safe online behavior.
By educating employees and fostering a security-conscious culture, MSPs will:
- Strengthen their clients' cybersecurity posture
- Reduce the likelihood of successful cyberattacks
- Safeguard sensitive information
- Mitigate potential financial and reputational damages
High-Value, Low-Overhead Recurring Revenue
MSPs are always seeking reliable recurring revenue streams. Security Awareness Training delivers precisely that. Clients need ongoing education to stay protected. Because threats evolve, training must be continuous. Security awareness training is not a one-time upsell; it’s an ongoing service that aligns with the MSP business model.
With minimal management time and high perceived value, SAT can become a profitable part of your managed services stack. You can tailor packages, bundle them with email protection or endpoint solutions, and price them competitively.
The Growing Threat of Human-Centered Attacks
Ninety-six percent of data breaches begin with a phishing email. Human error is responsible for over 86% of security breaches. The statistics are clear: your client's employees are both the frontline and the weakest link in their cybersecurity defense.
In March 2025, TitanHQ partnered with Osterman Research on the ‘TitanHQ State of Email Security in 2025’ report. All 200 IT professionals surveyed used M365 in their organizations. The report sheds light on the pressing email security threats organizations encounters daily.
- Half of the organizations experienced between 2 and 4 types of incidents.
- 64.3% expect phishing attacks to rise this year.
Managed Service Providers (MSPs) recognize the importance of taking proactive measures to combat cyber threats. This includes providing comprehensive user training and regular phishing simulations to educate employees on identifying and reporting phishing attempts. A multi-layered security strategy, combining advanced email protection with a well-trained and security-aware workforce, significantly strengthens the overall security posture. Such an approach is essential for mitigating phishing and business email compromise (BEC) attacks and preventing future incidents. SAT empowers employees to recognize threats, avoid risky behavior, and turn from liabilities into active defenders of business security. As an MSP, you can offer clients enterprise-grade SAT that’s automated, scalable, and effective, without burdening your existing team.
Automation Makes It Easy and Scalable
SAT doesn't have to be a labor-intensive add-on. The right solution makes it a hands-free, automated, and highly scalable service. Automated simulated phishing campaigns, scheduled reporting, and real-time training interventions allow MSPs to operate SAT programs with minimal input. You can launch tailored campaigns based on job roles, departments, or organization-wide, and send reminders automatically.
Automation of tasks applies to security awareness training across numerous areas, including:
Simulated phishing exercises: A simulated phishing platform allows an MSP to set up spoof phishing campaigns to train employees on phishing tactics. Automated simulated phishing campaigns take it a step further, allowing an MSP to generate multiple, role-based campaigns from a rich set of templates, thereby facilitating the pre-configuration of campaign details. Combined with automated scheduling, these campaigns can be 'set and go,' reducing the need for MSP intervention, while delivering practical phishing exercises.
Automated reporting and reminders: A security awareness training program should offer a centralized control module or dashboard. This dashboard can be used to auto-generate reports and send out automated reminders about training sessions. Reports should be easy to configure and delivered on a regular basis. Automated reporting also helps to provide the evidence needed for audits and compliance.
Automated real-time intervention of training: Automated delivery of training messages to employees during training helps to change risky behavior. Automation does not mean scheduled interaction: users should be notified of dangerous behavior in real-time, not just on a schedule. These messages should be configured in advance to reflect the training modules and be automatically delivered during training sessions.
TitanHQ SAT enables MSPs to quickly configure automated phishing simulation campaigns, delivering regular campaigns to employees. TitanHQ SAT also offers an integrated dashboard designed for MSPs to automate reports and send reminders without intervention.
Monthly Reporting Builds Trust and Demonstrates ROI
One of the most compelling benefits of offering SAT as an MSP is the ability to demonstrate its value with metrics. Automated monthly reports showcase:
- Reduction in phishing susceptibility
- Completion rates for training modules
- Identification of high-risk users
These reports reinforce your value, show measurable security improvements, and support compliance requirements.
Did You Know?
in phishing susceptibility with SAT
of employees share passwords
estimated global cybercrime cost
of data breaches involved a human being
Offer a Full Security Stack
Offering SAT alongside DNS filtering, email security, and email archiving enables a comprehensive, layered approach to security. Integration with Microsoft 365 and other platforms ensures interoperability and streamlines management.
SAT is the proactive filter that complements reactive tools, such as spam filters. Together, they create a holistic defense.
Changing Behavior with Simulated Phishing
Simulated phishing campaigns are where SAT gets practical. These tests expose staff to real-world phishing attempts in a controlled environment, allowing them to learn through experience. TitanHQ SAT takes it a step further with gamified, engaging content and real-time behavior alerts.
Results speak for themselves:
- 92% average improvement in staff awareness
- Drop in phishing click rates from 30% to just 2% within a year
It’s training that works, and your clients will see the results in their outcomes.
Make an Immediate Impact with Easy Onboarding
Onboarding SAT doesn’t require weeks of setup or technical complexity. TitanHQ SAT is explicitly designed for MSP delivery, with:
- Multi-tenancy
- Mass campaign scheduling
- Dynamic user management
- Simple setup with low time investment
It’s plug-and-play cybersecurity training that fits seamlessly into your existing offerings.
Differentiate in a Crowded MSP Market
Every MSP is offering spam filtering and antivirus. Not every MSP provides proven, behavior-based training that consistently shows results month after month. SAT helps you stand out in the market and win new business by showing you care about the whole security picture, including the human element.
Modern threats demand proactive security. Phishing kits are cheap and widespread, using authentic brands and psychological manipulation to trick users. Your clients can't afford to rely solely on filters.
TitanHQ SAT provides:
- Secondary protection layer after spam filters
- Ongoing defense that adapts to evolving threats
- A culture of awareness and security-first thinking
Real Results, Real Retention
Clients stay with MSPs that deliver real, measurable value. With TitanHQ SAT, you’ll:
- Reduce client risk
- Show precise results via monthly reports
- Boost retention by offering an essential service that evolves with threat trends
SAT isn't just about security; it's about building trust, reinforcing your role as a strategic partner, and driving revenue growth.
SAT Is the Opportunity MSPs Can’t Afford to Miss
The opportunity for MSPs in offering security awareness training is massive:
- Recurring revenue
- Low overhead
- Tangible proof of effectiveness
- Differentiation in a crowded market
- Seamless integration into existing stacks
Your clients are seeking comprehensive protection. SAT and phishing simulations let you give it to them. Proactive, behavior-changing, fully automated training backed by data.
Get started now. TitanHQ Security Awareness Training is easy to launch, simple to manage, and incredibly powerful to sell. It’s the smartest addition you’ll make to your MSP services in years.
J.P. Roe
- SECURITY AWARENESS TRAINING
- MSP
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