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Why Do You Need Cyber Brand Protection?

Becoming the victim of a ransomware attack affects more than productivity. For small businesses, a successful ransomware attack can destroy your ability to keep production up and continue servicing clients. It’s an expensive mistake for any business but even more devastating for small businesses with tight budgets.

What is Brand Protection?

Brand reputation is a component of business growth. Word-of-mouth, online reviews, and social media play a massive role in the success of your business. After a data breach, anyone affected talks about it online and locally, so it can affect consumer trust in your brand. Brand protection involves managing comments and feedback online, but good brand protection includes proactive steps to stop data breaches before they happen.

Protecting your brand is more than a single strategy. It involves actively monitoring online content, local feedback, and cybersecurity to avoid data breaches. Cybersecurity is an umbrella term requiring several layered techniques to stop attackers and protect sensitive data. Brand protection can’t prevent people from posting negative comments, but it can help you manage them and provide good customer service after and before a data breach.

A few methods businesses use to protect their brand reputation:

  • Continuously monitor social media, forums, feedback sites, and comments on any other online locations.
  • Scanning business network environments and identifying vulnerabilities before they are exploited.
  • Engage customer feedback and make your response visible so that other potential customers see that you care about customer satisfaction.
  • Monitor the web for phishing or malware sites using your brand and issue takedown notices to protect your customers.
  • Install anti-phishing and anti-malware applications to stop common insider threats and protect the environment from data breaches.
  • Find lookalike domains and issue takedown notices to stop phishing and brand impersonation.

Did You Know?


SpamTitan's spam catch rate

11 Seconds

a ransomware attack occurs


the average cost to manage spam per person without an email filter


of all email is spam

Common Brand Protection Strategies and Methods

For businesses with a brand protection strategy, it can be easier to identify the best action plan. The entire process starts with scanning the internet for brand comments and then determining a course of action. Organizations can take several steps to protect their brand reputation. Here are a few common strategies have proven to help protect your brand reputation:

  • Email security and anti-phishing filters: Cybersecurity software for an email system uses artificial intelligence to detect suspicious messages and attachments and block them from reaching the target victim’s inbox. Messages are quarantined for further review, so administrators can catch false positives and configure them to pass filters. Good email security filters work to have as few false positives as possible and don’t interrupt user productivity.
  • Social media impersonation protection: Organizations should use applications that scan social media for impersonation or illegal use of brand intellectual property. For example, scammers use social media impersonation with known brand logos and marketing to trick users into sending money or divulging sensitive information. Credential theft can be performed using social media impersonation, but businesses can report scammers to have impersonator accounts taken down.
  • Threat intelligence: Third-party threat intelligence applications scan darknet markets, onion sites, and clearnet domains for intellectual property or customer information. If organization information such as customer account names and passwords are found, it could indicate that the organization suffered from a data breach. The I.T. department should investigate any suspicious activity to determine if customer data was stolen, and any affected customers should be notified if it’s found that data disclosure is from a breach. Compliance regulations also require businesses to notify affected parties, or the organization could pay fines for violations.
  • Security awareness training: The first line of defense against phishing and data breaches is giving employees the tools to identify a threat. Security email and other cybersecurity infrastructure are necessary as a failover should an employee fail to recognize a threat. Still, the most efficient way to stop a threat is to prevent it during the initial attack, usually email-based attempts. Cyber-criminals create threats meant to target specific users in the organization, and security awareness training provides the education and knowledge for employees to understand various common threats. Training should include current information on phishing and social engineering and test employees to ensure they understand concepts.
  • Third-party risk management: The supply chain can also be a vulnerability for an organization. In a supply chain attack, cyber-criminals target vendors and suppliers unrelated to the target organization but offer services or products integrated into the target organization’s environment. Targeting third-party vendors bypasses even the most hardened cybersecurity, as most have direct access to infrastructure.
  • Install monitoring software and intrusion detection prevention. An intrusion detection system (IDS) continually monitors the network environment for suspicious traffic or access requests. For example, constant access request failures for a specific file containing intellectual property could mean a system compromise; malware is installed on the environment or user credential theft.
  • Set up alerts and notifications: With the IDS installed, administrators need alerts and notifications to know that they should investigate further into suspicious activity. The software used to send signals to administrators should prioritize them so that administrators can focus on the most critical notifications first. An IDS combined with prioritized notifications limits an attacker’s window of opportunity and limits damage after a data breach, protecting your brand from extensive and costly incident response and remediation.
  • Involve security consultants or internal staff: Having security people on-site is expensive, so many small businesses hire third-party consultants to help with cybersecurity strategies. Consultants help configure monitoring software and explain alerts so that companies can determine their strategy for tackling brand damage and potential data breaches.

Even with its world-class service, SpamTitan is an affordable solution that fits your monthly budget.

Technology Involved with Brand Protection

You can’t manually monitor the entire internet and darknet markets. Still, third-party software can scan all web corners to find brand mentions, impersonation, and potentially sensitive data for sale. Most organizations don’t have the internal human resources to research the web manually, and third-party tested software is much more efficient and effective. Here are a few technologies available to businesses to help them find suspicious brand activity:

  • Keyword monitoring: Your brand has keywords attached to services and products, which can be added to software scanners and monitoring tools. Monitoring for keyword mentions is attached to your brand name, and it’s usually performed across common social media channels such as Twitter, Instagram, Reddit, Facebook, Tik Tok, and others. When a keyword is found, a link to the mention is sent to a staff member responsible for investigating it and replying to any negative feedback.
  • OCR and image recognition: Logos and product images can be copyrighted, so monitoring tools should be configured to identify images and text. It’s much more difficult for software to recognize images contextually. Still, artificial intelligence and machine learning have made the software much more effective at identifying pictures and the objects they contain. If an image includes your logo or intellectual property, software should be able to detect it and send a staff member a link for further investigation.
  • Human behavior and pattern recognition: Artificial intelligence and machine learning have come a long way in recognizing patterns of human language and writing, and these technologies can help businesses identify conversations about their brand, product, and services. With recognition software for human language patterns, an organization can find them and respond to or interact with customers without relying on keywords alone. Keyword matching still has its place in brand protection, but recognizing patterns in human language takes it a step further and helps businesses find more obscure brand mentions.
  • With these technologies in place, the third-party software used to help recognize brand conversations should have specific features. Any features should help businesses prioritize messages, categorize them (e.g., negative feedback versus customer satisfaction), include links for further investigation, reporting tools to identify trends and common keywords, and insights into enforcing intellectual property takedown notices.

Hear from our Customers

Simple email firewall upgrade

What do you like best about SpamTitan Email Security? The device is easy to manage and run reports against. What do you dislike about SpamTitan Email Security? I haven't come across any obvious downsides to the device. I find it works better than my previous solution. What problems is SpamTitan Email Security solving and how is that benefiting you? Overall SPAM has been greatly reduced compared to the competing product we used before. The reporting tools are also more granular helping identify possible problems more quickly.

Carl C.


Great Hassle Free Spam Filtering

What do you like best about SpamTitan Email Security? The interface and backend makes it easy for all of our staff to manage spam- before we ran on a Sonicwall email security appliance that would randomly crash, and was slow. Being able to deploy SpamTitan as a VM with clustering features for both of our sites has been a life saver. We hardly ever see spam get through, and when it does, we make sure that we forward it on to the spambank and then it is never a problem again. Recommendations to others considering SpamTitan Email Security: Make use of SpamTitan support- they are fast, friendly and always happy to help. What problems is SpamTitan Email Security solving and how is that benefiting you? Much less spam on our already strained exchange server. Also a good guard against exchange going down, all mail gets held at the spam filter until it comes back up.

Irfan A.

Systems Administrator

A product that does a great job

What do you like best about SpamTitan Email Security? I really like the customization that is available for this product. We have total control over the spam filter environment for all our customers. The environment is stable which is very important to us and our customers. The support staff was great when we were getting our environment configured. They were quick to reply to emails and reach out to assist us as needed. The spam filtering is top-notch and much better than other products we have used. Recommendations to others considering SpamTitan Email Security: Look no further. Product and support is outstanding. What problems is SpamTitan Email Security solving and how is that benefiting you? Our previous product was not stable and didn't filter out spam as well as we wanted. This tool exceeds out expectations!

Jeffery B.


Great Experience Help Was Always available

What do you like best about SpamTitan Email Security? I don't have spam problems anymore! it takes care of everything. Sales made it very easy Recommendations to others considering SpamTitan Email Security: Buy it it has solved all of my worst problems with one solution. The support from the company is great and they are very nice to deal with. What problems is SpamTitan Email Security solving and how is that benefiting you? We had a very bad spam problem we were being black listed every day, Spam Titan stopped it all together! We are very happy with it.

Troy H.


Important part of my business - incredible value

What do you like best about SpamTitan Email Security? SpamTitan has been a part of my business for many years with my e-mail hosting solutions. Their multi-level approach with virus/malware has really been a savings with not only my business, but my customer base. I only work with vendors that understand how important their products work 365/24X7. Their technical support is top notch and the few issues that I have had, which primarily were caused by my staff, they resolved promptly. Any person that I have worked with at SpamTitan was a nice experience and they are excellent at following up with any question/concern I have had. What do you dislike about SpamTitan Email Security? Nothing really to put here as their pricing is fine, support is great, so forth. Recommendations to others considering SpamTitan Email Security: Try it out. It is easy to setup, virtualize and test. It was a no brainier for myself to use it. What problems is SpamTitan Email Security solving and how is that benefiting you? I used a number of products to reduce spam, virus issue, mal-ware, etc. The resources that were freed up in my business after SpamTitan was implemented was substantial and I wish I had implemented the solution years earlier. Prior to the implementation of SpamTitan, it was common to spend easily 5-10 hours a week that was not billable on the issues that we were dealing with. Once I determined what our prior solutions were actually costing me (low cost up front, high cost on the backside) versus what SpamTitan cost, as I stated earlier, I would have put it in place long before I finally did. I want to emphasize how little time is actually spent on maintaining SpamTitan as it is literally less than 1-2 hours a year, which is exceptional.

Jason M.


How SpamTitan Can Help with Brand Protection

Proactive cybersecurity is where SpamTitan can help your business protect from brand damage. SpamTitan anti-phishing and anti-malware defenses protect email systems from being used to target employees. In addition, the email security filters provided by SpamTitan stop threats before they access the network environment, which is far better than relying on failsafe antivirus and anti-malware software.

Basic cybersecurity infrastructure is also valuable when protecting your brand from data breaches, but the cybersecurity landscape is constantly changing. Cyber-criminals continuously find ways to bypass the latest cybersecurity strategies. You need an email security system that stops zero-day threats and uses artificial intelligence to recognize the newest phishing messages and malware. SpamTitan is the leading email security system well reviewed by our customers and favored by managed service providers responsible for handling email security for thousands of clients.

Even with its world-class service, SpamTitan is an affordable solution that fits your monthly budget. It’s reportedly easy to set up and deploy, and MSPs can implement email cybersecurity for all their clients within minutes. In addition, the SpamTitan solution is proven to lower cyber risks and protect business data.

To protect your brand, sign up for a free trial today.

Susan Morrow

Susan Morrow


Talk to our Team today

Talk to our Team today