DNS Filtering Solution for MSPs

Why MSPs Should Offer DNS Filtering to Clients 

In today’s cyber-threat landscape, Managed Service Providers (MSPs) face increasing pressure to deliver robust, scalable security solutions that provide tangible value to clients. One of the most effective, low-effort tools available is DNS filtering. DNS filtering enables MSPs to protect client networks from malicious web content, enhance employee productivity, and enforce acceptable usage policies. Additionally, it presents a high-margin, recurring revenue stream with minimal overhead. This document explores why DNS filtering should be a core component of every MSP's service stack, how it benefits both MSPs and their clients, and how solutions like WebTitan Cloud simplify deployment and management. 

1. Rising Cyber Threats Demand Stronger Defenses 

In 2025, the most reliable publicly available statistic indicates that about 32% of all malware is delivered via web-based channels, meaning roughly one in three malware attacks originates from malicious websites or web traffic. 

Phishing sites, drive-by downloads, malvertising, and fake login portals all exploit browser-based access. Small and medium-sized businesses (SMBs), which often lack dedicated security teams, are particularly vulnerable to cyberattacks.  DNS filtering serves as the first line of defense, preventing users from accessing known malicious domains and blocking threats before a connection is established. It reduces the surface area for attacks, ensures compliance with industry regulations, and gives businesses peace of mind knowing their employees are safer online. 

2. A Revenue-Generating, Low-Cost Security Solution 

Unlike endpoint protection, which often involves high licensing fees and frequent updates, DNS filtering is a lightweight and cost-effective solution. For MSPs, it represents a significant revenue opportunity. It’s easy to package as part of a larger managed service offering or as a standalone solution. With low capital expenditure and high margins, it’s a profitable option for Managed Service Providers (MSPs). 

Solutions like WebTitan Cloud offer tiered, usage-based pricing that aligns with MSP cash flow. In addition, white-label options allow MSPs to present the solution under their brand, thereby strengthening their brand, enhancing customer relationships, and creating new business opportunities. 

5. Proving Value to Clients with Reporting and Visibility 

Clients want proof that the solutions they’re paying for are effective. WebTitan DNS filtering delivers clear, actionable insights that MSPs can present in monthly or quarterly reviews. Reports include metrics such as the number of threats blocked, bandwidth usage, top requested categories, and user behavior trends. 

With WebTitan, MSPs can generate customized reports for each client. These reports not only highlight security wins but also provide recommendations on policy refinement and risk reduction. This data helps position MSPs as trusted advisors, not just service providers. 

6. Trusted by MSPs Worldwide 

 MSPs worldwide have successfully integrated WebTitan DNS filtering into their service stacks. Testimonials speak about ease of deployment, minimal support burden, and excellent customer service. Clients appreciate the reduction in malware incidents and increase in productivity. 

For example, one IT Director noted, “WebTitan makes filtering straightforward, and real-time updates allow us to block or unblock websites on the fly for over 2,000 students.” Another user shared that WebTitan reduced their spam to near zero and offered granular filtering control with minimal management overhead. 

7. Supporting Compliance and Risk Management 

Industries such as healthcare, education, and finance face regulatory obligations regarding content control and data security. WebTitan DNS filtering helps MSPs support clients in meeting compliance standards, such as HIPAA, CIPA, and GDPR. Blocking access to inappropriate or illegal websites also reduces legal exposure for businesses offering public Wi-Fi. 

In education, for instance, institutions are legally obligated to prevent minors from accessing harmful online content. A properly configured DNS filter is an efficient way to fulfill this mandate without disrupting the learning experience. 

Conclusion 

DNS filtering is no longer optional; it’s essential. It protects clients, improves productivity, and generates new recurring revenue for MSPs. It’s fast to deploy, simple to manage, and integrates easily into existing infrastructure. For MSPs looking to expand their offerings while providing real security value, DNS filtering is a no-brainer. 

Solutions like WebTitan are built specifically for MSPs, with flexible pricing, white-label support, and top-tier protection. Now is the time to make DNS filtering a core component of your managed services offering.