WiFi Filtering for RestaurantsHome / Security Articles / WiFi Filtering for Restaurants
WiFi filtering for restaurants may be considered as an optional extra to protect customers that are using free restaurant WiFi; however, more and more restaurateurs are now realizing the benefits of using a solution to control the web content that can be accessed on their premises.
A solution for WiFi filtering for restaurants should not be seen as yet another extra cost that must be covered. Instead, it should be viewed as an essential tool that can improve the customer experience and attract more business. However first, it is worthwhile explaining the importance of providing WiFi to diners and how the provision of Internet access can help you increase turnover.
If you want to attract more customers and get them coming back time and time again, you will need to provide high-quality food, excellent customer service, and ensure the dining experience is enjoyable. Internet access will not make up for poor food and service, but giving customers access to WiFi can certainly help with the latter.
Customers are increasingly making choices about where to dine based on whether WiFi access is provided. People now like to stay connected, use their phones while waiting for food, and even share their experience online. Younger age groups also keen to conserve their own bandwidth and seek out establishments that offer free WiFi access.
At lunchtime, Internet access is particularly important. A survey conducted by Samsung revealed that a third of workers choose coffee shops based on whether free WiFi is provided. Chicago-based consulting firm Technomic conducted even more specific research and its study determined just how important free WiFi access is to diners.
Four out of ten respondents said WiFi access was an important or very important factor when choosing a restaurant. WiFi access was second only to the provision of a menu on the restaurant’s website. 65% of respondents also said they “absolutely” expect WiFi access to be provided in quick service restaurants.
The 18-34 age group is the most likely to dine in restaurants. That age group is also the most likely to choose a place to eat based on whether WiFi access is provided. WiFi can therefore, help to attract a greater number of younger diners.
Providing customers with WiFi access in restaurants can attract new customers and improve the dining experience; however, that is only part of the story. Restaurateurs need to take steps to prevent Internet access from being abused. Internet access can attract new customers but it could potentially have the opposite effect.
If a diner was to accidentally catch a glimpse of hardcore pornography on another diner’s screen, it may be enough to ensure that person never returns. If their experience is shared on a review site it could spell disaster.
Parents often allow their children to access the Internet in restaurants so they can enjoy their own meals in peace. It is essential that children are prevented from inadvertently viewing inappropriate material over restaurant WiFi networks.
Restauranteurs should also take steps to keep customers protected from online threats such as malware and ransomware. They should also take steps to prevent hackers from infecting their networks with POS malware that can record customers’ credit card details. Many retailers and restauranteurs have been attacked by hackers who have installed POS malware on their networks and have stolen credit card numbers and have racked up huge debts.
WiFi filtering can be used to avoid all of these problems. WiFi filtering for restaurants is therefore, an essential protection against Internet-borne threats. WiFi filtering will also ensure that all customers can enjoy WiFi access safely and securely.
TitanHQ is a leading provider of WiFi filtering for restaurants and coffee shops. WebTitan Cloud for WiFi can be used to keep customers protected from online threats, to carefully control the website content that can be accessed in restaurants, and even used to conserve bandwidth and gain an important insight into customer behavior.
Some of the important benefits of WebTitan Cloud for WiFi are detailed below:
WiFi filtering for restaurants is important, but if you are not sure if it is right for your establishment, why not take advantage of our free, no-obligation 30-day trial.
You will receive full technical support and assistance configuring your web filtering settings. You will receive full customer support for the duration of the trial and will benefit from TitanHQ’s industry-leading customer service.
To find out more about why WiFi filtering for restaurants is so important, for further information on WebTitan Cloud for WiFi, and to register for your free trial, contact our friendly sales team today.
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