How does pricing for OpenDNS and WebTitan DNS Filter work?
This article discusses OpenDNS pricing compared to WebTitan pricing.
Updated January 2021.
How much is OpenDNS for enterprise and msps?
OpenDNS price ranges from $2.00 to $2.70. The basic Open DNS pricing we are seeing in the market in January 2021 is in the region of $2.70 per user per month. OpenDNS MSP pricing is usually slightly cheaper than this but there are minimums to get involved. For the equivalent solution with WebTitan, you would be paying 0.90c per user per month.
OpenDNS is a powerful web filtering solution for managed service providers and businesses. The product is priced at the upper end of the price spectrum and there are more affordable alternatives available that may provide all the features you need.
WebTitan DNS filter from TitanHQ is the main Opendns alternative and from a pricing perspective is much better value with AI driven threat intelligence and superb support.
What is Opendns Pricing for Enterprises?
The current 2021 Opendns pricing comparison that we are seeing when talking to prospective customers is as follows:
2021 Web Filtering Pricing – Opendns Price versus WebTitan Web Filter
Open dns Pricing: $2.70
WebTitan Pricing: $0.90c (SAVE $1.80c)
(this price is per user per month, with 100 users for the same key feature set and threat intelligence.)
The monthly costs for 100 users would be as follows:
Opendns Pricing: $270 per month
WebTitan Pricing: $90 per month (SAVE $180 per month)
OpenDNS MSP Pricing
For a managed service provider who is providing DNS filtering for 3,000 endpoints the monthly pricing differential would be as follows:
Opendns Pricing: $8,100 per month
TitanHQ WebTitan Pricing: $2,700 per month (SAVE $5400 per month)
TitanHQ will negotiate pricing at this level as well.
For a managed service provider who is providing DNS filtering for 3,000 endpoints the yearly pricing differential would be as follows;
Opendns Cost: $97,200 per month
WebTitan Cost: $32,400 per month
What does Opendns do?
DNS filtering serves two main purposes providing IT teams with visibility into online activities by staff and allows restrictions to be placed on online activities to prevent certain types of website from being accessed.
WebTitan web filter and OpenDNS also improve security posture by blocking downloads of certain file types, such as those commonly used to hide malware and ransomware. A DNS filter is also an important anti-phishing control that prevents employees from visiting known phishing websites, such as via hyperlinks sent in phishing emails.
Both types of control can be applied for individual users, guests, patients, departments, or the entire organization.
How Much is OpenDNS?
OpenDNS cost is variable and will depend on a variety of factors. There are several pricing tiers and add-on services such as support which will increase the price.
The basic cost we are seeing in the market in 2021 is in the region of $2.70 per user per month.
OpenDNS is a powerful web filtering solution for healthcare organizations and the price is certainly justified for what the solution provides, but the product is priced at the upper end of the price spectrum.
There are more affordable alternatives available that may provide all the features you need.
WebTitan DNS filter is the main OpenDNS alternative.
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The current OpenDNS pricing comparison that we are seeing when talking to prospective customers is as follows:
2021 Web Filtering Pricing – *OpenDNS Pricing for Enterprise and MSPs versus WebTitan Web Filter
* Cisco offers three different primary Umbrella packages: DNS Security Essentials, DNS Security Advantage, and Secure Internet Gateway (SIG) Essentials. These different packages have different features and pricing, different price lists depending upon region, and volume discounting based on user count.
OpenDNS Pricing: $2.70
TitanHQ WebTitan Pricing: $0.90c
(this price is based on per user per month, with 100 users for the same key features and threat intelligence.)
So your monthly costs for 100 users would be as follows:
OpenDNS Pricing: $270 per month
TitanHQ WebTitan Pricing: $90 per month
For a managed service provider who is providing DNS filtering for 3,000 endpoints the monthly pricing differential would be as follows:
OpenDNS Pricing: $8,100 per month
TitanHQ WebTitan Pricing: $2,700 per month
WebTitan DNS filter offers flexible pricing options based on the customer's preferences - we can price based on AP's, IP's or locations - the customer decides.
We don't operate monthly minimums - we'll grow and shrink with our customers
OpenDNS offers complex pricing tiers and charges additionally for support and forces customers to accommodate their overly complex buying process.
What do real customers say when comparing OpenDNS and WebTitan?
WebTitan wins on 6 of the key requirements criteria.
Open DNS rates 4.2/5 stars with 95 reviews. WebTitan Web Filter rates 4.3/5 stars with 64 reviews. Each product's score is calculated by real-time data from verified user reviews.
OpenDNS Pricing versus WebTitan Pricing
You can see all of our WebTitan web filter pricing completely openly displayed on this page
Our pricing is entirely transparent.
Compare OpenDNS pricing to WebTitan DNS Filter pricing right here
Case Studies focusing on moving from OpenDNS to WebTitan:
OpenDNS and webtitan dns filter are the two leading DNS based web filters. So what does OpenDNS really do.
It identifies and blocks access to malicious links and websites via the DNS layer. So before a user can access a malicious site and before it hits your network OpenDNS and webtitan block the site.
This has become one of the key methods of protecting businesses against malware and ransomware.
What is Social Media saying about OpenDNS pricing?
OpenDNS Pricing >> There has been some great Opendns Pricing conversations on social media including on reddit, G2 Crowd and Spiceworks.
Some of the highlights are below:
It's $38.00 per user, per year... minimum 10 users. No drop in pricing up to 90 users, and then it ask you to request a quote.
That's for their small business "professional" package, which looks to be the lowest level. This is too expensive for the 5-6 people in my office, as that's twice as much per person as our virus scan subscription, which offers a lot of the same protection. Plus we'd be paying for 4 users we don't actually have.I would have used the basic free OpenDNS, but their ToS says: "You acknowledge that the OpenDNS Home Internet Security Services (e.g. OpenDNS Home, OpenDNS Home VIP and OpenDNS FamilyShield) are for your personal home use only."
G2 Crowd commented that:
Small-Business: $$$ Opendns was 9% more expensive than the avg. DNS Security product
Mid-Market: $$$$ Opendns pricing was 26% more expensive than the avg. DNS Security product
OpenDNS Plans & Pricing
This post is about OpenDNS Home, and I mentioned OpenDNS Family Shield. There are 2 other OpenDNS plans for home/residential users: OpenDNS Home VIP and OpenDNS Umbrella Prosumer. Here are a few details and prices from OpenDNS:
OpenDNS Family Shield (free): “Preconfigured to block adult content”
OpenDNS Home (free): “Our classic, free service with customizable filtering and basic protection”
OpenDNS Home VIP ($19.95/yr): “OpenDNS Home package, plus one year of usage stats & optional white-list mode”
OpenDNS Umbrella Prosumer ($20/user): “Protects personal laptops anywhere they go via our Windows or Mac agents”
OpenDNS MSP pricing
Has anybody had recent MSP pricing from OpenDNS?
I've tried to get in touch but I'm having to wait a week for a chat to talk about pricing (Just publish your pricing!), I just want an idea so I can rule it in/out in comparison with the rest of the solutions we're evaluating.
We've got a couple of thousand endpoints but we're only interested in it for a hundred or so in the first instance.
I'd also be interested in Insights pricing as it's just a single client with a potential need currently so just buying Insights for them might fit better.
I would imagine their agreements prohibit clients from posting pricing. I am shocked to hear you waited, as OpenDNS are probably the only vendor I deal with that has excellent response time.
I completely understand that somebody with 10k endpoints gets a better deal than somebody with 100 but a starting price would be useful!
You publish Professional pricing but not Insights and the AD integration is something that's probably going to be required.
Just out of interest, is all pricing in dollars? We're based in the UK and having to think about currency fluctuations more than we used to...
Pricing is all in USD right now. It starts at $2.70/user per month, but there is a referral discount for people who come from r/msp so make sure when you speak with us you mention that.
Umbrella for MSPs (the MSP product) has all of the different deployment options of professional and insights, so you'll absolutely have access to AD integration if you work with us as a MSP.
I am in talks with them during our evaluation and they have tiered pricing based upon the number of endpoints you have managed, that is why it is not published. Of course the more agents under management the cheaper per seat.
OpenDNS MSP Alternatives?
Are their any alternatives to OpenDNS?
I really like the idea of "problems never being resolved" so to speak. They want something like $2/user/mo. Especially for my Police/Sheriff were i have 9pc and 40 users this is crazy. Once they clarified that it is indeed per user, i just ended the communication.
EDIT: OpenDNS Umbrella has both per-user and per-device available.
All this said, Opendns and platforms like it, are going to have to be the future of content control and CIPA compliance, for the simple reason that from a pedagogical perspective, learning within the physical school network is no longer a guarantee or in some cases, even a desire; and because we are subject to HIPAA etc we must find "defendable" products to accommodate those education goals. Umbrella is among the best for it, even with its shortcomings.
I used to be an opendns fan, but their adult categories have been updated as they should be. So, both umbrella and the free OpenDNS tend to miss a lot of sites that should be blocked:
We have OpenDNS and we love it, but it’s more of a black hole dns not really a content filer, I would not use that for it to be CIPA compliant
I would not use that for it to be CIPA compliant
Care to elaborate on this? I ask because from my experience, most schools have a higher are than what CIPA asks for, and for us, we don’t need much.
Also, Cisco has a whole page or two dedicated to showing how Umbrella meets CIPA compliance.
We use it, it works good for what the price. It does its job at keeping CIPA compliant, and the added security features are just icing on the cake.
As far as "cisco all the things" we run it on a mixed adtran/ubiquity network, with a FortiGate firewall. It works, the VAs and Windows/mac clients work just fine, and the newly released Chromebook client is a start, but they have a way to go with it.
We switched to OpenDNS from Lightspeed this school year and it has its ups and downs.
The downs are the fact that it isn’t very good at giving you detailed information about what the kids are searching. Most Content filtering allows you to see what their searching on google, Bing, etc. with umbrella you only see that they visited google. Another big problem we ran into is the fact that you can only block or allow the top-level domain. For instance, if i wanted block a certain google site someone created i must block sites.google.com vice sites.google.com/personal webpage. Not sure if you have chrome books or not but umbrella's new Chromebook agent isn’t nearly as good as lightspeeds was. You cannot block by a certain group in google it is by user. So, you can’t have a different policy for Elementary vs HS.
The positives are that it is 2nd to none when it comes to blocking out any kind of malware sites. We got hit with a viruses last year and we used it to quickly identify all affected PC's that were calling out to malicious domains which is one of the reasons we made the switch.
If i had to do it all over again i would probably still go toward a web filter that was more geared to the k12 environment vs umbrella.
Do you have an idea of what umbrella is going to cost you for 50k user? That is not a medium size org imo. The lowest price I see in the market is 50c, so you are looking at 25k per month. Your right in saying that dns filtering is the way to go and umbrella has very good threat intelligence and real time updating. All dns filters will answer your cipa compliance so fine there. I know you stated you’re not interested in other vendors, but we have moved OpenDNS/umbrella out of so so much business in the last 18months. WebTitan can give you all the above at half the price
Some clever MSP's have stacked 5/6 products with OpenDNS/webtitan and sell it as a security bundle - their loyal, good customers trust them that this is what they need, they hit the new customers with the FUD messaging.
If you are getting anyway technical in your sales pitch here, then you are losing the battle.
I'll leave you with one thought when you are thinking about how to sell this - what do 99% of people care about 99% of the time??
Here's how we differentiate what we do compared to OpenDNS: WebTitan Cloud Versus ODNS
It should just be part of your per-seat pricing, you shouldn't need to pitch it individually. At most you should say "securing your systems is important to us so we put in place multiple layers of protection including DNS, firewall, antivirus, etc." Decision makers are like us when we go to the butcher, I don't care what knife the butcher uses, I just care that he gets me a nice cut so I can have my steak. Similarly, they don't care what tool you are using, they care about outcomes so sell the outcomes.
Yes! Completely agreed, and obviously I start there. But a lot of why I'm asking is because we all run into customers who say, "I don't need all of that stuff," and it turns into an educational conversation as to why you do. Just looking for tips for that specific conversation. Extending your analogy, I probably would care what knife the butcher uses if one of them costs me $5/pound and one costs $50/pound.
I'm not sure that I would try to justify every part of your stack. You might want to take the approach that your stack is what is required to deliver the type of service that you do. When you're meeting with a potential Client, they aren't just seeing if they want to work with you, you're seeing if you want to work with them.
That's absolutely what we do. I thought to raise this question here because people really grasp the other parts of the stack, but this one is often met with blank stares. So was just curious to see how others explain it (if they need to).
LIke others, we don't sell it, it's included in the MSP agreement. When we rolled it out, we just did a $1/mo. price increase and explained it as enhanced security given the daily new threats that are emerging. We made more on the cost savings from not fighting those fires.
All good answers here so far! I spend quite a bit of time on this subject with our partners - I’m out of town until the 27th but happy to discuss once I’m back.
If you haven’t already, ask your rep for the partner enablement pack. We’ve tried to do some of this for you and I’ve seen some folks create impressive collateral based on the framework we provide.
I always tell my customers, its URL filtering and stops their users from getting to known bad links that come in through email or adds on websites. Its protection for when they click on bad things...and it’s not if the click on them, it’s when!
Like a few have said, we don't sell it. We include it. We force the client to use it as a part of our stack. Where are hired to provide business continuity, that includes taking measures to prevent infections and phishing attacks. We decide what is best for the client based on our testing and decades of experience.
$2 is less than 2% of our per-user pricing. Well worth it IMHO. The price your customers are paying should be covering the cost of it.
your charging over $200/user?
Thanks. Meant to say less than 2% lol. Comes out to slightly over 1%.
yea and the price you pay is small compared to the value it provides. one crypto locker remediation can be thousands
I don't believe it is as valuable for ransomware anymore because the new iterations don't have to phone home. They can do all their damage without ever having to perform a DNS query. We still use it on every endpoint for our clients.
IP and point their DNS at OpenDNS and get their filtering, but all you get is broadstroke office-wide stats like # of lookups vs # of blocked lookups.
You lose some other features like the workstation lock-down when it thinks a machine is infected, but it's perfectly supported and not a violation--so long as you're licensed for the ap
It doesn't only do DNS, but IP Layer filtering as well.
I know. Either way, recent ransomware variants aren't stopped by OpenDNS. That was my only point.
We're actually blocking a LOT more ransomware now compared to when there was just the one or two variants out there that needed to talk back to the C&C to get a key before doing damage.
Difference now is that we're blocking them earlier on in the infection chain, so you aren't seeing the "xyz machine has a botnet contained" message as often.
How would your product combat a self-contained file that performs encryption? If my users get a zip file, that contains a vbs, js or any other type of file that might contain some malicious code, I don't believe open DNS can do anything about that. Correct me if I'm wrong.
You are correct - if that payload makes it to the machine and executes, we won't see/do anything.
Exactly! I would gladly spend 1% of the MRR on each user to avoid ransomware/virus/etc. IT saves me more in the long run to include this service than it does to avoid it. If you must - raise your rates. This is a value-add; Services like this are how you justify raising your rates