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MSPs: How to Demonstrate the Value of Cyber Security Awareness Training to Your Clients

Posted by Trevagh Stankard on Tue, Nov 15th, 2022

As the threat landscape continues to evolve, your clients are becoming more security conscious. In order to stand out in an increasingly saturated MSP market, you need to cater effectively to the new demands of your client base – and offer them robust and effective security solutions.

One of the most effective ways to do this is through offering comprehensive cyber security awareness training.

The Importance of Security Awareness Training

IBM has reported that 95% of all data breaches are at least partially the result of human error. This is hardly surprising, as employees make up the first line of defence for any organisation and are susceptible to a number of threats from just their email inboxes alone. Therefore, strengthening the human firewall will help your clients’ businesses to minimise their overall risk. Cyber security awareness training will educate and prepare your clients for a multitude of cyber threats, helping to eliminate avoidable vulnerabilities.


Simulating Phishing Attacks to Increase Security Awareness

While phishing is now a common threat, it is nevertheless one of the most successful, as 91% of all cyber attacks begin with a phishing email. Despite their prevalence in the cyber sphere, 97% of users still fail to identify phishing emails, making human error the highest cause of phishing attacks. Therefore, helping users to recognise and avoid phishing emails is an essential part of cyber security awareness training.

With SafeTitan from TitanHQ, you can choose from thousands of templates to implement fully automated, simulated phishing attacks for your clients. This tests their ability to sidestep the threat, and provides vital insights for end-users. The comprehensive reporting function will allow you to demonstrate significant return on investment and highlight your value as an IT partner and security provider.


What is the Value of Cyber Security Awareness Training for MSPs?

While cyber security awareness training will help to educate end-users, in order to fully protect your clients (and remain profitable as an organisation) you need to implement a robust and multi-layered security posture, using specific software and solutions like those from TitanHQ.

As your clients become more educated on the variety of threats that exist and just how damaging they could be to their organisations, they will become more aware of the need for security services and solutions. As you have already presented yourself as a source of authority and expertise when it comes to security, your customers will trust you to implement these. As a result, offering cyber security awareness training presents your MSP with significant up and cross-sell opportunities that have the potential to be profitable for your business.

At TitanHQ, we have developed a dedicated MSP partner programme that aids the reselling of our trusted security solutions and technologies. The TitanShield MSP Programme provides you with vital resourced that aid the selling, implementation and delivery of our advanced network security solutions.


Get Started with Cyber Security Awareness Training

Are you looking to expand your cyber security service offering? TitanHQ have the tools and solutions to support you through the process. Get in touch with one of our experts today to trial the innovative capabilities of SafeTitan and start delivering effective cyber security awareness training.


Sign up for a FREE Demo of SafeTitan to learn how the security awareness training solution works to train users.

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